$100 Free Delivery AU + NZ
$150 Free Delivery International

What is Organic?

What is Organic?


When we talk about organic, we mean only those ingredients, and certified organic products made from those ingredients, which have been grown and processed under a specific and strict set of ecological regulations. It is important to recognise that ‘organic’ does not apply to natural ingredients which have not been grown: clay, salt or water. Organic farming methods work with natural ecosystems rather than trying to dominate, recognizing that our world relies on a complex, delicate balance. By encouraging wildlife biodiversity to act as a natural pest control, and by building up the nutrients in the soil to grow strong, healthy crops, reliance on synthetic chemicals is avoided.


By using organic ingredients on your body, you are reducing the amount of chemical residues that are absorbed by your skin. We firmly believe that it’s just not necessary to use such synthetic materials. The body benefits hugely from simple, natural ingredients, and a good diet will do more for your complexion than a host of synthetic cosmetics.


Initially, the terms ‘natural’ and ‘organic’ were used to describe products made with ingredients that came from nature. Unfortunately, as soon as marketers learned that consumers enjoyed the idea of non-synthetic products, the words began to appear on all sorts of products, whether they were truthful or not. It’s called green-washing, and it’s possible because consumers have to be well-informed consumer to distinguish frauds from the real deal. Honest natural products contain ingredients from plants and nature and are minimally processed. Organic products take ‘natural’ several steps further: they are made with non-GM ingredients that have been grown, raised, harvested, manufactured and preserved without chemical herbicides, pesticides, fungicides, antibiotics – giving you products with fewer contaminants. All of these extra steps cost more in organic farming and processing, which is why organic products tend to cost more. This, of course, is part of the problem: as soon as manufacturers realize consumers will pay more for a product with ‘organic’ on the label, the word starts to appear. And here are some of the tricks used: the chemical definition of organic is ‘a compound that contains a carbon atom’. Since carbon is found in anything that lives or has ever lived, unscrupulous companies use synthetic chemicals derived from petroleum products, describing them as organic preservatives. This use of the word, of course, has nothing at all to do with the reason you might be interested in the product. Another label deception: since water is the primary ingredient in many products, some manufacturers claim to use organic floral waters or hydrosols. Look at the label a little closer and you’ll also see synthetic toxic ingredients. That’s your first clue the product has been green-washed and that you’ll want to put it back on the shelf!